Congrats to Jorge, the winner of the 2011 Cupcake Eating Contest! He managed to scarf down 10 cupcakes in under three minutes, then went back for seconds!
Cupcakefest 2011 was an amazing success!! The Bloomfield Animal Shelter was such a pleasure to work with. Thanks to everyone who came out to support this amazing group of shelter volunteers!!
CUPCAKEFEST TOTALS:
-Attendees: over 2000
-Total # of prizes raffled off: 58
-Value of pet supply donations: $2000
-Total cash earned for the shelter (including raffles): $4000
These numbers are AMAZING! Thanks to you, the shelter received over $6000 worth of cash & other donations. Special thanks to Don’t Be Cruel, who donated over $400 (100% of their profits) to the Bloomfield Animal Shelter!
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Sweet Avenue Bake Shop and Planet Verge present Cupcakefest 2011 to benefit the Bloomfield Animal Shelter in Bloomfield, NJ.
We are now accepting applications for vendors at Cupcakefest. This event is being heavily promoted and we expect hundreds of attendees during the day.
•The fee is $50 per vendor. A percentage of the proceeds will benefit the shelter.
•All vendors must provide their own table and chairs. We also highly recommend a canopy due to hot weather and possible rain (as this is a rain or shine event).
•We are primarily looking for crafters, clothing companies, pet food/toy companies, vegan businesses, etc.; however, any interested, fun, or unique vendors will be considered.
•All vendors must include a summary of the types of items (with examples) that they plan to sell.
•All vendors must be approved by the event organizers, Sweet Avenue Bake Shop and Planet Verge.
•Vendors are expected to be present for the majority of the event, which runs from 1pm – 7pm. Late arrivals and early departures are acceptable, within reason.
Vendors will keep 100% of their profits from sales. All vendors will also receive the following mentions and logo placement on the following websites and Facebook pages:
-Sweet Avenue Bake Shop
-Planet Verge
-Cupcakefest.com
In addition, we are also accepting prizes towards our raffle. Please let us know if you would like to contribute a prize. Donors of acceptable raffle prizes will also receive verbal mentions during the raffle drawing portion of the event. Larger sponsorship opportunities also available.
Please email info@sweetavenuebakeshop.com for more information.
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Media Contact:
Audio Crush PR
www.AudioCrushPr.com
FOR IMMEDIATE RELEASE:
Bloomfield, N.J./Rutherford, N.J. —April 7, 2011—Vegan cupcakery Sweet Avenue Bake Shop and Planet Verge, the lifestyle blog and Internet TV show that reports on “what’s hot” and “what’s important,” have announced Bloomfield’s John A. Bukowski Shelter for Animals as the beneficiary for the annual Cupcakefest. A daylong celebration of music and cupcakes, Cupcakefest will take place June 18 at Rutherford’s Lincoln Park Bandshell (176 Park Avenue). The festivities include performances from several bands (TBA), a cupcake eating contest, raffles and the opportunity to meet animals available for adoption.
“As vegan small business owners and animal rights advocates, we feel strongly about our obligation to give a voice to those who have none,” says Danielle Vance, owner of Sweet Avenue Bakeshop and founder of Cupcakefest. “We started Cupcakefest to be able to use our influence in the community to help some of the countless animals in shelters across New Jersey.”
Cupcakefest 2011 is free to attend. Pet supply donations are encouraged. Now four years in, Cupcakefest has raised thousands of dollars in cash and supplies for local shelters.
John A. Bukowski Shelter for Animals was chosen this year due to the challenges the shelter has faced this past year, including lack of funding and attempts to buy out the property: the shelter has been in the crosshairs of township officials for years as Glendale Cemetery, right next to the shelter, has wanted the land the shelter sits on for expansion. If the shelter is closed, all homeless or stray animals will likely be brought to Associated Humane in Newark, which is already overwhelmed. Animals can be put down in as little as seven days by state law, and it happens frequently at AHS.
“Planet Verge is honored every year to join Sweet Avenue in the planning of Cupcakefest,” states Joelle Caputa, president, Planet Verge. “Our staff is dedicated to raising awareness for important causes and feel it’s necessary for people to know that there are millions of amazing animals sitting in shelters right now, waiting to love you,” she said. This year’s Cupcakefest is extra special to her, as John A. Bukowski is her hometown shelter. “The shelter volunteers go above and beyond. When I adopted my dog a few years ago, my other dogs didn’t adjust well to the situation and the shelter’s trainer worked with us for months,” Joelle says. “Now, we couldn’t be happier!”
Cupcakefest 2011 will be filmed for Planet Verge TV. Watch Cupcakefest 2010 festivities.
SUBMISSION INFO FOR BANDS:
To submit for Cupcakefest 2011, e-mail planetverge@gmail.com with “Cupcakefest 2011 submission” and your band name in the subject line. Include a brief description of your music, career highlights, and links to streaming music and social networking pages. Deadline for submissions is Monday, April 18th.
ABOUT SWEET AVENUE BAKE SHOP
Sweet Avenue Bake Shop is a gourmet vegan cupcakery located in Rutherford, NJ. All cupcakes are 100% dairy and egg-free, cholesterol-free, and delicious. Sweet Avenue is dedicated to life, liberty and the pursuit of cupcakes! Visit SweetAvenueBakeShop.com, Facebook.com/sweetave, and Twitter.com/sweet_avenue.
ABOUT PLANET VERGE
Planet Verge is an all-female run media network. In 2001, Planet Verge launched as a music ‘zine in New Jersey. Today, Planet Verge takes on a farther-reaching form as a music and indie lifestyle Web site and Internet TV show (Planet Verge TV). Planet Verge reports on “what’s hot” and “what’s important” on the scene from our latest music and beauty obsessions to causes close to our hearts. Visit PlanetVerge.com, Facebook.com/PlanetVerge, and Twitter.com/PlanetVerge.
ABOUT JOHN A. BUKOWSKI SHELTER FOR ANIMALS
The John A Bukowski Shelter for Animals is located in Bloomfield, NJ. Managed by the township of Bloomfield, the shelter’s animal control serves the towns of Bloomfield and Caldwell. It has been in existence for 40+ years. The shelter is an extremely low-kill shelter. The majority of the animals are adopted into permanent homes or transferred to rescues or sanctuaries to live out their lives. No animals were put down in 2009, amazing for a municipal shelter and a testament to the dedication of the volunteers. In 2010 only two dogs were put down, both for serious health reasons. Visit Facebook.com/stbbs, Twitter.com/SaveTheShelter and Petfinder.com/shelters/NJ517.html.
Afternoon tea party fundraiser to benefit NJ animal sanctuary
Sunday, February 20, 2011 – 5pm
Rutherford, NJ – Sweet Avenue Bake Shop along with Rutherford Pancake House present an afternoon tea party fundraiser to benefit for the Animals sanctuary of Blairstown, NJ. The event will be held at Rutherford Pancake House (40 Park Ave. Rutherford, NJ) on Sunday, February 20th at 5pm. Menu items include: tea, mini cupcakes, muffins, fruit, scones, and tea sandwiches.
Rutherford Pancake House will be accepting pre-paid reservations on a per table basis, with all of the proceeds being donated to for the Animals sanctuary of Blairstown, NJ. Tables for two are available at $40. Tables for four are available at $80. Limited space for larger groups is also available upon request. Inquiries on reservations should be directed to Rutherford Pancake House at 201-340-4171.
Flyer: http://www.sweetavenuebakeshop.com/img/teaparty-index.jpg
About For the Animals Sanctuary: For the Animals sanctuary is located at 8 Cherokee Trail in Blairstown, NJ. They are a registered non-profit organization dedicated to the rescue, rehabilitation and life-long care of victims of the food farming trade. www.fortheanimalssanctuary.org
About Sweet Avenue Bake Shop: Sweet Avenue is a gourmet, vegan cupcakery located at 153 Park Ave. Rutherford, NJ. They are 100% dairy and egg-free, cholesterol-free, and delicious. Sweet Avenue is dedicated to life, liberty and the pursuit of cupcakes! www.sweetavenuebakeshop.com
About Rutherford Pancake House: Owners Spiro Alexander and Rick Roder founded the Rutherford Pancake House to fill the void in the Rutherford downtown area for a casual American eatery. Their goal to serve up breakfast has taken them on a journey to create a menu with a contemporary catch on the traditional. Rutherford Pancake House is located at 40 Park Ave. Rutherford, NJ. www.rutherfordpancakehouse.com
Debbie Kowalski
for the Animals sanctuary
908-362-5224
info@fortheanimalssanctuary.org
www.fortheanimalssanctuary.org
Jake and Danielle Vance
Sweet Avenue Bake Shop
201-935-2253
info@sweetavenuebakeshop.com
www.sweetavenuebakeshop.com
Rick Roder and Spiro Alexander
Rutherford Pancake House
201-340-4171
www.rutherfordpancakehouse.com
Sweet Avenue Bake Shop along with Rutherford Pancake House present a Tea Party fundraiser to benefit for the Animals sanctuary. The event will be held on Sunday, February 20th at 5pm. Pre-paid reservations must be placed in person at the Rutherford Pancake House. Tickets are available starting at $40 per table (for two). There are a limited number of two-seat tables, so if you are a small party, we recommend buying your tickets ASAP. Larger tables are available for groups of four to twelve.
Menu items include: tea, mini cupcakes, muffins, fruit, scones and tea sandwiches.
Semi-formal tea party attire suggested. 
*Just to clarify, reservations for this event are cash-only and must be pre-paid at Rutherford Pancake House (40 Park Ave. Rutherford).
We had questions about the cash-only policy at our last party, and wanted to stress that the reason we are not accepting credit cards is because the proceeds from this event will be donated to for the Animals sanctuary. Credit card processing fees eat up a significant chunk of the ticket prices. We feel that making this event cash-only is a small sacrifice to ensure more money goes to the sanctuary.
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Directions from NYC:
From Port Authority, take the 190 bus to PATERSON. A roundtrip ticket can be purchased from the ticket machine. The driver will usually announce Rutherford Train station as they are pulling up to the stop, but you may want to ask the driver to notify you when it arrives at the Rutherford Train station. From the train station, follow these walking directions to Rutherford Pancake House: http://bit.ly/i04PVm
In honor of Kristina’s upcoming Vegas wedding (officiated by Elvis, of course!) we’re bringing back an old favorite: Fat Elvis!
This badboy consists of a banana cake with peanut butter frosting and filling, topped with diced soy bacon sprinkles.
Available every Wednesday and Friday, starting today!
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Some of you may remember Matt & Jeff – two awesome dudes who got Sweet Avenue tattoos. We gave them the opportunity to design their own flavors. Here’s what they come up with. Matt & Jeff’s flavors will be available every Friday & Sunday starting today!
View CommentsWe just realized that today is our 3 year anniversary!! Since tomorrow is our last day before our mini vacation, we want to do something special for all of our awesome customers. All cupcakes tomorrow are $1.50 each ($2.50 for Gluten-Free) if you wish us a happy anniversary.
Please note that this will apply to walk-ins only, no pre-orders, maximum 1 dozen cupcakes. Hope you’ll stop by tomorrow!
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We never thought when we opened our little cupcake shop almost 3 years ago that’d we’d meet as many absolutely crazy awesome people as we do, or that we’d see so many bizarre things. We’ve gotten pretty used to it at this point, but yesterday we saw something that left us absolutely speechless.
We’re not even sure what to say, except that we’re completely flattered. And yes, we asked if they were real. They were. And they were done at Powerhouse Tattoo in Montclair.
We’re honestly not sure what anyone can do to top this one. Congrats, Matt and Jeff. You guys win at everything.
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