Afternoon tea party fundraiser to benefit NJ animal sanctuary

Sunday, February 20, 2011 – 5pm

Rutherford, NJ – Sweet Avenue Bake Shop along with Rutherford Pancake House present an afternoon tea party fundraiser to benefit for the Animals sanctuary of Blairstown, NJ. The event will be held at Rutherford Pancake House (40 Park Ave. Rutherford, NJ) on Sunday, February 20th at 5pm.  Menu items include: tea, mini cupcakes, muffins, fruit, scones, and tea sandwiches.

Rutherford Pancake House will be accepting pre-paid reservations on a per table basis, with all of the proceeds being donated to for the Animals sanctuary of Blairstown, NJ.  Tables for two are available at $40.  Tables for four are available at $80.  Limited space for larger groups is also available upon request.  Inquiries on reservations should be directed to Rutherford Pancake House at 201-340-4171.

Flyer: http://www.sweetavenuebakeshop.com/img/teaparty-index.jpg

About For the Animals Sanctuary: For the Animals sanctuary is located at 8 Cherokee Trail in Blairstown, NJ. They are a registered non-profit organization dedicated to the rescue, rehabilitation and life-long care of victims of the food farming trade. www.fortheanimalssanctuary.org

About Sweet Avenue Bake Shop: Sweet Avenue is a gourmet, vegan cupcakery located at 153 Park Ave. Rutherford, NJ. They are 100% dairy and egg-free, cholesterol-free, and delicious. Sweet Avenue is dedicated to life, liberty and the pursuit of cupcakes! www.sweetavenuebakeshop.com

About Rutherford Pancake House: Owners Spiro Alexander and Rick Roder founded the Rutherford Pancake House to fill the void in the Rutherford downtown area for a casual American eatery. Their goal to serve up breakfast has taken them on a journey to create a menu with a contemporary catch on the traditional. Rutherford Pancake House is located at 40 Park Ave. Rutherford, NJ. www.rutherfordpancakehouse.com

Debbie Kowalski
for the Animals sanctuary
908-362-5224
info@fortheanimalssanctuary.org
www.fortheanimalssanctuary.org

Jake and Danielle Vance
Sweet Avenue Bake Shop 
201-935-2253
info@sweetavenuebakeshop.com
www.sweetavenuebakeshop.com

Rick Roder and Spiro Alexander
Rutherford Pancake House
201-340-4171
www.rutherfordpancakehouse.com

Here’s another Planet Verge interview from Cupcakefest 2010! Joelle interviews Dr. Tracey Cantamessa from the Rutherford Animal Hospital.

The amazing folks at Planet Verge and Maverik Studios spent the better part of their summer planning, filming & editing Cupcakefest with us. We wanted to share one of the first videos from the event. The lovely Jordana from Planet Verge interviews Jake about Cupcakefest. There’s also a shout-out to our two biggest fans – Matt & Jeff!

We’re really thrilled to be featured in the February issue of Our Meadowlands (part of the South Bergenite newspaper). Click on the image above to read the full article.

*Quick note: They messed up on my mom’s name. Her name is Ann, not Jane.

Our Twilight Cupcakes were featured on NJ.com. Due to overwhelming demand for them, we’re going to have them around most everyday until the end of the month. If you’d like to place an order for a dozen or more, let us know! Besides Edward and Jacob, we can also make Team Emmett, Jasper or Carlisle cupcakes if one dozen or more are ordered in advance.

What’s that? You can’t wait for Sweet Avenue to publish the seemingly inevitable token vegan cookbook? Well guess what! VegNews has a recipe from us that you don’t even have to pay for! Okay, technically you DO have to pay for the magazine. But that money goes to them, not us, so it doesn’t count, and you also get like 90 other pages, too!

  

Apparently we’re a “Jersey Triple Threat.” Sounds good, right? And yes, that burger from Counter really is that good.

Hello everyone. Cupcake Maven Danielle here with some Sweet Ave. updates.

1. We created an AWESOME cupcake this past Friday for our Magical Mystery weekly special. If you follow us on Twitter or Facebook, then you already know that it was Chocolate Chip Cookie Dough. Super yummy, delicious cookie dough baked right into the cupcake with a chocolate chip cookie piece on top. Yumtastic. It will definitely be back. I promise!

2. Wondering what we’re doing for this week’s Magical Mystery cupcake? Well… here’s some insider information: there is a slight possibility of there being a cupcake on Friday that starts with Bacon and ends with Walnut!

3. We’re diligently working on a new website design (it looks awesome), and a new cupcake menu for April. Hopefully you’ll love the new web design & also be thrilled with the cupcakes we’re bringing back, as well as the new arrivals.

4. Friday 3/27 will be the last day Mr. Irish Cream graces us with his presence. Don’t miss your last chance to taste this beer/whiskey goodness.

5. New Jersey Monthly named us Best Vegan Bakery in their newest issue. Yippie!!

Vegan Bakery
With a professed dedication to “life, liberty, and the pursuit of cupcakes,” Sweet Avenue Bake Shop makes everything from scratch daily using dairy- and egg-free ingredients and no packaged mixes or frostings. Former bankers Danielle and Jake Vance opened the Rutherford “cupcakery” (which also sells cookies) in 2007, and the shop features a different cupcake menu every day. Each creation is animal-friendly and delicious, with ingredients such as Madagascar bourbon vanilla and Belgian chocolate. We recommend the Hummingbird: spice cake with bananas, pecans, pineapple, and coconut, topped and filled with cream cheese frosting and pecans (153 Park Ave, 201-935-2253).

More soon!!
Love & Cupcakes,
-Danielle

A few months back, some of you might remember that we posted that we were in the running for “Best Bakery” in 201 Magazine’s annual Best of Bergen issue. They do this issue every year and let everyone in Bergen County cast their votes for their favorites in lots of different categories, from pizzerias and ice cream parlors to hardware stores and thai restaurants.

Well, you guys apparently got to work on voting hard because we just got the new issue this morning to see that we tied with Teaneck’s longstanding (and defending champ) Butterflake Bake Shop for Best Bakery. To say we’re thrilled would be an understatement. We know our cupcakes are awesome, and we know our customers are awesome, but it’s a really pleasant surprise to find out you guys think we’re doing that great, and we haven’t even hit the two-year mark yet! We really owe all of our success to you guys, so we really can never thank you enough for your continued support.

Check out that Chocolate Sundae action!

The guys at Pix-l Graphx here in Rutherford recently contacted us to design some custom printed cupcakes with their logo. We think they came out well, and The New Park Avenue blog posted about them as well. Check out their reaction to the cupcakes, as well as a quick profile of us on their site here.

We just got the new issue of (201) Magazine the other day that includes a feature about us in a story about various non-traditional bakeries. We were really excited to be featured, and we think the article is great. If you’re in (201)’s coverage area (most of North Jersey), you should pick up a copy and take a look!

  

The story is also available online.