Sweet Avenue Bake Shop - Dairy- and Egg-Free Vegan Cupcakes

The Cost of Doing Business

Posted on May 16th, 2008 @ 10:13 pm by Jake

For those who aren’t aware, the cost of flour has skyrocketed in the last 6 months. This has mainly been due to a biblical scale shortage of wheat. In the last few months the cost of flour has increased more times over than the cost of gasoline over the last 5 years.

Virtually every business that earns their income from flour-based products is feeling this. For us, like many others, it comes down to raising prices or going out of business. Make no mistake, we are still eating a lot of the cost to shield you from further increases. Additionally, we have the extra expenses of using the highest quality imported ingredients available, and all of our products are vegan (dairy-, and egg- and cholesterolfree). In addition to flour, the prices of belgian cocoa and non-dairy substitutions have both increased by 30-70%. On the other hand, we’re also making our cupcakes at least 15% larger than before in addition to offering new cream and fruit filled cupcakes.

If you want to learn a little more about the situation, check out The NJ Herald, or The Bergen Record.

And thanks again for continuing to choose us for your cupcake needs, we appreciate it!

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Confirmation Cupcakes

Posted on April 21st, 2008 @ 10:24 am by Danielle

This pink and brown cupcake tier was delivered to the Landmark in East Rutherford, NJ for a Confirmation party. This tier held 75 cupcakes made up of Little Cutie (chocolate cake with dark chocolate frosting) and Strawberry Fields (vanilla cake with strawberry frosting). The cake topper was provided by the client, and we think the whole set up for the event looked gorgeous!

This post has 2 comments and is filed under confirmation, cupcake tier, cupcakes.

As Promised, Another New One - Coconut Lime

Posted on April 12th, 2008 @ 12:19 pm by Jake

As we mentioned in the last post, we’ve got a few new Summer seasonal cupcakes. Here’s the second of the bunch. The Coconut Lime cupcake has a lime zest cake filled with fresh coconut cream, topped with coconut-lime frosting and a lime candy. It’s sort of like a piña colada and a key lime pie got in a fight, and everyone won.

This post has 3 comments and is filed under cupcakes.

New Cupcakes - Kiwi Strawberry!

Posted on April 11th, 2008 @ 10:39 pm by Jake

We’re happy to announce the arrival of the newest addition to our cupcake lineup. The Kiwi Strawberry is the first of a handful of new Summer seasonal specials. This cupcake has a kiwi cake filled with fresh strawberry filling, topped with strawberry frosting and a half strawberry. We think it’s a pretty special cupcake, so you’ll be able to pick up Kiwi Strawberry cupcakes from now through the end of Summer. We’ll be rotating it with a few other as-yet-unannounced Summer seasonal flavors on a daily basis.

This post has 2 comments and is filed under cupcakes.

An Olfactory Distinction

Posted on April 10th, 2008 @ 9:10 pm by Jake

Bakeries kind of universally smell good, right? Well, we think it’s pretty awesome that local food blogger &restaurant critic, Bill Pitcher declared us the best smelling bakery in North Jersey.

Sweet Avenue Bake Shop, Rutherford: All bakeries smell good, but the aroma is focused at Sweet Avenue. The bakery makes cupcakes and frosting. Period. And that’s all you smell when you walk in the door.

We think that’s a pretty awesome distinction. Yay us!

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New Cupcake Rack!

Posted on March 31st, 2008 @ 12:55 pm by Jake

Apparently we got so busy that we totally forgot to post about our recent remodeling. A few weeks ago we had our new custom-made modular cupcake rack installed. As you can see from the photo, if gives us a TON more space to store and display delicious cupcakes, which means more for you to pick from every day. We’re super happy with how it turned out, and we think it looks fantastic in the shop.

This post has no comments yet and is filed under cupcake rack, cupcakes, store.

Christening Tier

Posted on March 29th, 2008 @ 12:59 pm by Jake

This tier was delivered to Varka in Ramsey, NJ. It was designed for a little boy’s Christening. Yep, it’s pretty awesome, and likely very tasty.

This post has no comments yet and is filed under christening, cupcake tier, cupcakes.

Happy Easter!!

Posted on March 18th, 2008 @ 9:43 pm by Danielle

We’re just dropping you guys a quick note to remind you about our Easter specials. This Saturday and Sunday we’re going to be doing Cottontails (pictured above) in pastel colors. We’re also going to have various other Easter colored chocolate and vanilla cupcakes, of course. All the Easter cupcakes will be available on both Saturday and Sunday, but as always we expect demand to be high, so we suggest ordering ahead if you’re looking for a dozen or more. Prices are the standard $2.25 each / $25 per dozen. Happy Easter!